Seeking an outside B2B marketing consultant brings fresh strategies for boosting business growth through objective guidance on optimizing a complex field. However, finding the right fit matters hugely.
This guide covers where to locate top B2B marketing consulting talent and qualities distinguishing genuinely effective advisors who tangibly boost revenue when hired. Use these insider tips for selecting seasoned experts aligned with your industry and goals.
Where To Find B2B Marketing Consultants
Cast a wide net scanning:
- LinkedIn: Look for consultants with 500+ connections and profiles emphasizing quantifiable client outcomes. Message those working with similar companies.
- Relevant associations: Industry-specific groups like the Cloud Software Association and the Manufacturers Alliance maintain member directories searchable by specialty.
- Referrals: Ask professional services firms, event speakers, or trade publishers known for B2B insight about vetted freelancers.
- Consultancies: Larger B2B consulting firms like McKinsey, Slalom, and CGI have dedicated marketing divisions, though they usually serve bigger corporations.
Core Consulting Expertise
The best B2B marketing consultants blend commercial awareness across online and offline channels with vertical domain experience. Prior in-house marketing management strengthens real-world playbooks too.
Ideally, a consultant shows 5-10+ years of excelling specifically within your B2B niche, working cross-functionally across high-performing marketing organizations rather than just focusing on advertising and martech.
Savvy Working Style
Look for responsive collaborators who flex to company size and culture over rigid adherents to set workflows, whatever the context. Change catalysts remain pragmatic, balancing strategy with tactical outputs.
Ask for client case studies with constructive details illustrating how a consultant analyzed existing marketing plans and bolstered capabilities hands-on alongside teams when rollout was needed.
Range of Specialties
General B2B marketing strategists offer a strong springboard while hiring additional dedicated digital, PR, and other experts has advantages for intensive initiatives in disciplines like:
- Multi-touch attribution modeling
- Marketplace partnerships
- Channel incentive design
Understand which capabilities deserve deeper consultant bandwidth over time.
Cultural & Communication Fit
The best consultants quickly grasp company ethos and team dynamics across executive and mid-level commercial ranks for seamless, high-impact collaboration.
Look for responsive communicators who speak C-level language yet rally broader groups through the art of influence over authority. Test chemistry with stakeholders during any initial meetings.
B2B advisors offer flexible arrangements for monthly retainers, project quotes, equity deals, or hourly billing to fit your needs and budgets. Clearly outline business expectations together early and get references to verify satisfaction.
Employing a digital marketing consultant for priority campaigns and then rotating to specialized experts thereafter keeps innovation humming while controlling costs.
Great suggestion. Here is an updated version that also discusses how B2B marketing agencies can assist:
B2B Marketing Agencies: What to Look for When Hiring an Agency
Seeking outside experts like B2B marketing consultants or full-service B2B marketing agencies inject fresh strategies for improving commercial outcomes through objective guidance on optimizing complex sales and advertising efforts. However, finding the right fit matters hugely.
When to Consider Agencies
Alongside independent consultants, B2B marketing agencies provide more complete campaign execution spanning strategy, creative, and performance analytics thanks to wider teams.
B2B digital agencies make sense for intensive rebranding needs, leading website builds simultaneously across global divisions, or rolling out modern campaigns like account-based advertising requiring coordination.
Evaluate agencies with specialist expertise around your priority discipline, whether SEO, data analytics, branding, or platform advertising. However, costs run higher given more personnel and overhead.
Core Consulting Expertise
The best B2B marketing consultants and agencies blend commercial awareness across online and offline channels with vertical domain experience, whether manufacturing, finance, or healthcare-focused.
Ideally, they show 5-10+ years of excelling specifically within your niche, working cross-functionally across high-performing internal or outsourced marketing teams.
Not all marketing consultants check every box or suit every commercial context. Vetting capability depth and real-life case studies remain crucial when engaging B2B marketing experts as outsourced consultants or full-service agencies. Clearly align on expected outcomes and tracking processes early in partnerships targeting revenue growth wins. Also, following the above guide for sourcing multi-dimensional senior talent steeped in B2B nuance through referrals, associations, and platforms promises strong counsel that tangibly moves revenue metrics forward.
FAQs on Hiring B2B Marketing Consultants
What credentials should a consultant have?
Advanced marketing degrees and certifications like an MBA and MCC/CCMP designations indicate wider business training and B2B marketing investment. Although real-world case studies are still the best indicator.
What are warning signs to avoid?
Shallow experience, lack of niche trade insights, refusal to discuss specific client outcomes, lack of strategic clarity or chemistry. Overly template-based approaches also rarely drive meaningful long-term gains.
When is a consultant absolutely necessary?
Bring on consultants when major capability gaps exist internally, like when fresh innovators are needed to shake up stale tactics/teams or temporary expertise is required to handle huge seasonal campaigns alone.
What are typical B2B marketing consultant agency fees?
Hourly fees at B2B marketing consulting agencies range from $200-$500+ for strategy and planning, depending on seniority levels on accounts. Campaign production and management pricing are usually based on monthly retainers starting at ~$5,000 for intensive partnerships.